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Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Hardcover
leaders have relied on hard skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity arent quantifiable; they cant be measured on a spreadsheet and arent taught in B-schools or emphasized in institutions. Weve been taught that emotional intelligence is a nice to have in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, its challenging to understand how to get better at being self-aware, curious, or empatheticor even why its important to try.
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Hardcover .
In his latest book, Vaynerchuk argues that todays fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the TikTokification of Social Media. Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can…
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Gary Vaynerchuk Collection 2 Books Set Twelve and a Half, Day Trading Attention
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